How Walmart, P&G, General Motors, PepsiCo and other big marketers are spending on Black-owned media
Some marketers, in alphabetical order, that increased their spend on Black-owned media channels at some of the highest rates in 2023, according to an Ad Age survey of Black-owned media companies. (Collage by Ad Age)
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.