The Day After: 'Humiliation' and Worry Follow Trump's Twitter Meltdown

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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, June 30:

It's been a long (and surreal) week, so let's just get started ...

1. "MSNBC host Mika Brzezinski and her co-host said Friday that President Donald Trump lied when he said they tried to join him at Mar-a-Lago last winter while Brzezinski 'was bleeding badly from a face-lift,'" per Bloomberg News (via Ad Age). "On air, Brzezinski called the incident 'fascinating' and 'sad for our country.'"

+ "Donald Trump is not well" -- that's the headline of the story atop's "Most Read" chart this morning; it's a guest editorial by Brzezinski and Scarborough that begins,

President Trump launched personal attacks against us Thursday, but our concerns about his unmoored behavior go far beyond the personal. America's leaders and allies are asking themselves yet again whether this man is fit to be president. We have our doubts, but we are both certain that the man is not mentally equipped to continue watching our show, "Morning Joe."

2. And then of course, this happened:

On the bright side, the president has not sent the feds to the "Mornng Joe" studio -- at least not yet -- although, per an earlier Trump tweet:

+ The Chicago Sun-Times explains: "President Donald Trump's 'feds' arrive in Chicago to fight gun crime"

3. The front page of the Daily News this morning:

4. Per The Daily Beast: "White House officials are welcoming the media buzz after President Trump personally attacked MSNBC's Morning Joe co-hosts Joe Scarborough and Mika Brzezinski on Twitter Thursday morning. 'At least you're writing [about] this and not that we're going to kill millions of people,' one White House official said, referencing the coverage of the Senate's new health-care overhaul bill.

4. Speaking of that, in viral media news, a post titled "Troubled Wisconsin Man Goes on 50-State Killing Spree" blew up on Reddit this week, at various times hitting the No. 1 spot on the site's homepage. The post contains a single image.

+ side note: #GOPHealthcareIsMurder topped Twitter's "Trending Topics" list Thursday night.

5. In other viral media news, an NRA video originally released in April has suddenly been racking up YouTube and Facebook views -- and provoking outrage and fear -- over the past couple of days. (See "A chilling National Rifle Association ad gaining traction online appears to be 'an open call to violence,'" per Business Insider.)

6. Here's how Fox News is spinning the Greta Van Susteren news: "MSNBC fires Greta Van Susteren, replaces her with liberal host."

+ elsewhere in the Murdoch empire: "Heat Street Is Folding," per BuzzFeed (subhead: "The conservative digital media outlet ... will be shuttered as a standalone operation on August 4") and "Wall Street Journal to cut back print outside the US," per The Financial Times.

7. And finally, "Easy, fellas! ... You guys are getting worse."

Thanks to George Slefo and Jessica Wohl for their roundup suggestions.

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

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