Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, limited edition cans honoring each of the 32 NFL teams, and the fans who drink them, are celebrated in Bud Light's campaign; Russell Wilson, Von Miller and Antonio Brown are instructed to connect with the Xbox Live community; and James Harden and Von Miller (again) lead a call to arms to sports people to unleash their creativity in a dynamic Adidas ad.