Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases: Facebook tells TV viewers to "Remember your first fan" in a spot that ran on ABC, CBS and ESPN; Target also invokes a mothering moment in a cute #TargetRun commercial that involves an adopted cat; and CoverGirl brings a fresh cut of its online #GirlsCan campaign (whose stars include Queen Latifah, Ellen DeGeneres and Katy Perry) to BET.