IHeartMedia Taps Gayle Troberman as CMO

Adland Vet Charged With Co-Creating With Marketers

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Gayle Troberman, a Microsoft veteran who was more recently chief marketing and ideas officer at IPG Mediabrands, has joined iHeartMedia in the newly created role of exec VP and chief marketing officer.

It's a high-profile hire for iHeartMedia, the radio, streaming music and outdoor ad giant that operated as Clear Channel Media until until last month. Ms. Troberman served as a consultant for Clear Channel on the name change, working closely with CEO Bob Pittman to define the brand.

She will now help market the company's businesses to listeners and advertisers, according to the company, developing a marketing agenda for iHeartMedia and helping it build ad programs with clients. She will report to Mr. Pittman.

Joining IHeartMedia appealed partly because of the creative potential for live events and the opportunity to bring more live content into the digital space, Ms. Troberman said.

Ms. Troberman spent 16 years at Microsoft in advertising and marketing roles, including chief creative officer. Before her position was eliminated amid a consolidation in the marketing team in 2012, Ms. Troberman had been involved in campaigns like "I'm a PC" -- Microsoft's counter to Apple's "Mac vs. PC" ads -- and the "Really?" ads that promoted Windows Phone.

Ms. Troberman is also known as an early adopter of branded content, creating the first branded entertainment division at MSN. Before it was the norm, she developed online video series and established new ways the internet, brands, agencies and media companies could collaborate.

Her stint on the agency side was brief, working at Interpublic Group's Mediabrands from February 2013 through December. She had been responsible for creating more integration between Mediabrands and the clients' creative agencies, even agencies outside IPG.

Ms. Troberman is one of several executives to leave MediaBrands or top roles at the agencies it comprises. Jacki Kelley, most recently CEO for North America and president of global clients for Mediabrands, departed last month for the COO role at Bloomberg. Her exit came around the same time as the departure of CFO Jeff Lupinacci, Magna Global North America President Kristi Argyilan and BPN Global CEO Mauricio Sabogal. Early last year, the company uprooted two agency leaders -- UM's Yin Woon Rani and Initiative's Nick Pahade -- as part of a major management shakeup that had included the appointment of Ms. Troberman and Facebook's Sarah Personette. Ms. Personette left this summer.

Omnicom's PHD also hired Nathan Brown, who was most recently exec VP-managing director at UM, to become its CEO.

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