Ikea Takes on 'Life's Morning Madness' (Watch the Newest Ads on TV)

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Google serves up an aww moment with a sleeping koala bear (to show off how easy it is to use the Google app to find out things like "How long do koalas sleep each day?"), while Jennifer Garner appears in another Capital One ad to plug the Venture card. (Watch the first spot in the campaign here.) And Ikea, fresh off of the success of its wry, highly viral "Bookbook" video, is running commercials that emphasize the utility of its products in helping families cope with domestic chaos -- like, in this case, "life's morning madness."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Google: Koalas Google: Koalas
Network: AMC
Show: The School of Rock
Primetime Airing: Sep. 8, 9:23 pm ET
IKEA: Morning Anthem: Bedrooms and Bathrooms IKEA: Morning Anthem: Bedrooms and Bathrooms
Network: ION
Show: Criminal Minds
Primetime Airing: Sep. 8, 9:42 pm ET
Chevrolet: Surprise Party Planning Chevrolet: Surprise Party Planning
Network: ABC
Show: Bachelor in Paradise
Primetime Airing: Sep. 8, 8:10 pm ET
Capital One: Any Flight Any Time Capital One: Any Flight Any Time
Network: ESPN
Show: NFL Football
Primetime Airing: Sep. 8, 9:16 pm ET
Big Fish Games: Splash Big Fish Games: Splash
Network: ABC
Show: Live! With Kelly and Michael
Airing Date: Sep. 8, 9:24 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Become Legend Activision: Become Legend
Online Views: 6,542,085
Social Actions: 104,565
SpotShare: 12.57%
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 2,063,782
Social Actions: 13,601
SpotShare: 2.36%
State Farm: Trainers State Farm: Trainers
Online Views: 525,105
Social Actions: 20,840
SpotShare: 2.09%
Subway: Tried CropFit? Subway: Tried CropFit?
Online Views: 55,700
Social Actions: 20,601
SpotShare: 1.83%
Microsoft Windows Phone: Siri vs. Cortana: Mirror Mirror Microsoft Windows Phone: Siri vs. Cortana: Mirror Mirror
Online Views: 756,611
Social Actions: 15,753
SpotShare: 1.77%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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