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Strike Ten Entertainment and Leading Edge Promotions, both Greendale, Wis., are joining forces this winter with AOL Time Warner's Cartoon Network for a bowling promotion, giving kids between ages six and 12 years old the chance to participate in leagues at more than 1,000 bowling centers nationwide. The promotion is backed on the network with 30-second spots featuring characters from various cartoons.

HGTV adds new sponsors Ethan Allen, Andersen Windows and Nestle Purina PetCare Co. this year to its long-running "Dream Home Giveaway" cable TV promotion. This year's prize package totals more than $1 million, including a custom-designed home in Sherwood, Md., and a Chevy Trailblazer from sponsor General Motors Corp. A special surrounding the sweepstakes airs Feb. 3 on HGTV. Other sponsors include Sherwin-Williams Co. and Hunter Douglas Window Fashions.

Direct mailer Valpak recently inked a deal with Viacom's CBS and tax preparer H&R Block, giving consumers the chance to enter a sweepstakes to win free tax services for 10 years. Consumers can enter online at or by opening a Valpak envelope.

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