Carlos Lamadrid Leaves Wenner Media for Fairchild Publications

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NEW YORK (AdAge.com) -- Fairchild Publications has raided Wenner Media to hire Carlos Lamadrid, publisher of Men’s Journal, as the new publisher of Jane.
Carlos Lamadrid has been named the new publisher of 'Jane' magazine.

Mr. Lamadrid will have a bit of a homecoming at Fairchild, where he once worked as publisher of DNR.

Strong track record
“We are delighted that Carlos is returning to Fairchild,” said Mary Berner, president of the Conde Nast Publications unit. “He has a strong track record which, will be instrumental in taking Jane to the next level.”

Jane’s founding editor, Jane Pratt, set off a chain of personnel moves when she announced in July she was leaving for unspecified pastures. Fairchild named Brandon Holley, founding editor of Hachette Filipacchi Media's ElleGirl, as Ms. Pratt's successor as editor in chief. A Fairchild ad campaign then pronounced Ms. Holley to be “so Jane,” but the ensuing masthead turnover for a time made turnover look so Jane itself. Jane publisher Mark Oltarsh was shown the door earlier this month.

Mr. Lamadrid said today the transition ahead of him might not be as jarring as it looks on the surface.

“In some ways they’re different and in some ways they’re kind of similar,” said Mr. Lamadrid, 41. “Both are unique editorial products within their competitive set. Both of them have a very intense relationship with the reader.”

Fashion experience
Mr. Lamadrid’s previous experience in fashion should not hurt, either. In addition to DNR and Men’s Journal, he has held posts at magazines like GQ and Allure.

His departure from Men’s Journal now makes turnover seem like the watchword at that Wenner title. Michael Caruso, editor in chief, left amid contract negotiations earlier this month. But the situation at Men’s Journal should also stabilize soon, with announcements on a new editor and a new publisher expected shortly.

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