Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Jennifer Garner explains why some travel-rewards cards are so frustrating to use -- and why you might want to consider the Capital One Venture Card instead. (Her rather serious tone is in stark contrast to the whimsical approach taken by previous Capital One pitchman Alec Baldwin.) And a new Gap spot directed by David Fincher got five national-TV airings yesterday -- on Bravo, FXX and VH1, according to iSpot's 24/7 tracking. It's one of a series of arty, black-and-white commercials helmed by the Oscar-nominated director; Ann-Christine Diaz and Natalie Zmuda have a full report on the new campaign here.