Jennifer Garner Gets Serious for Capital One (Watch the Newest Ads on TV)

Plus, the Five Most Engaging Commercials Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Jennifer Garner explains why some travel-rewards cards are so frustrating to use -- and why you might want to consider the Capital One Venture Card instead. (Her rather serious tone is in stark contrast to the whimsical approach taken by previous Capital One pitchman Alec Baldwin.) And a new Gap spot directed by David Fincher got five national-TV airings yesterday -- on Bravo, FXX and VH1, according to iSpot's 24/7 tracking. It's one of a series of arty, black-and-white commercials helmed by the Oscar-nominated director; Ann-Christine Diaz and Natalie Zmuda have a full report on the new campaign here.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Capital One: Musical Chairs Capital One: Musical Chairs
Network: CBS
Show: NCIS
Primetime Airing: Sep. 2, 9:45 pm ET
GMC: 2015 Sierra Denali HD GMC: 2015 Sierra Denali HD
Network: Spike
Show: Ink Master
Primetime Airing: Sep. 2, 9:15 pm ET
Verizon: Farley Family Reunion Verizon: Farley Family Reunion
Network: NBC
Show: America's Got Talent
Primetime Airing: Sep. 2, 9:09 pm ET
GAP: Dress Normal: Kiss GAP: Dress Normal: Kiss
Network: FXX
Show: The Simpsons
Primetime Airing: Sep. 2, 8:18 pm ET
Buick: Experience the New Buick Buick: Experience the New Buick
Network: CNBC
Show: Shark Tank
Primetime Airing: Sep. 2, 9:13 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Snickers: Johnny JamBoogie Snickers: Johnny JamBoogie
Online Views: 1,707,460
Social Actions: 61,006
SpotShare: 7.84%
Herbal Essences: Be Everyone You Are Herbal Essences: Be Everyone You Are
Online Views: 1,492,406
Social Actions: 14,908
SpotShare: 2.53%
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 891,498
Social Actions: 14,925
SpotShare: 2.23%
Activision: Launch Gameplay Trailer Activision: Launch Gameplay Trailer
Online Views: 2,517,938
Social Actions: 6,043
SpotShare: 2.11%
Kmart: Shop Like a Boss Kmart: Shop Like a Boss
Online Views: 484,898
Social Actions: 11,559
SpotShare: 1.58%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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