John Cena's Pecs Do All the Talking in Hefty's New Ad

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time last week. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, gymnast Simone Biles, a U.S. Olympic hopeful, is surprised by a care package in Hershey's ad; Jeff Goldblum's Brad Bellflower discovers something strange has been left behind by a tenant in's spot; and a woman in a tricky dressing room situation finds she is the main attraction in Fruit of the Loom's campaign.

Apple scores major cute points with its latest 'Shot on iPhone' installment, starring a chipmunk trying to stuff a peanut into its mouth.

Finally, pro wrestler John Cena's pecs can't be stopped -- and neither can the 'Hefty! Hefty! Hefty!" chant, revived from the '80s -- when it comes to savings in Hefty's new ad.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Apple iPhone: Shot on iPhone by Linda H. Apple iPhone: Shot on iPhone by Linda H.
Network: CBS
Show: 2 Broke Girls
Primetime Airing: Jul. 18, 8:50 pm ET
Hefty: Pec Flex Hefty: Pec Flex
Network: ION
Show: Criminal Minds
Primetime Airing: Jul. 18, 10:09 pm ET
Hershey's: Hello From Home: U.S. Olympic Hopeful, Simone Biles Hershey's: Hello From Home: U.S. Olympic Hopeful, Simone Biles
Network: Spike
Show: Beyond Scared Straight
Primetime Airing: Jul. 18, 9:13 pm ET Left Behind Left Behind
Network: Disney XD
Show: Phineas and Ferb
Airing Date: Jul. 18, 6:57 am ET
Fruit of the Loom: Dressing Room Fruit of the Loom: Dressing Room
Network: Freeform
Show: The Fosters
Primetime Airing: Jul. 18, 8:11 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Red Lobster: Seize the Day Red Lobster: Red Lobster Crabfest TV Spot, 'Seize the Day'
Online Views: 142,721
Social Actions: 41,370
SpotShare: 4.36%
Kia: Hamsters: Share Some Soul Kia: 2016 Kia Soul TV Spot, 'Hamsters: Share Some Soul' Feat. Nathaniel Rateliff
Online Views: 539,565
Social Actions: 3,687
SpotShare: 2.86%
Mazda: Driving Matters: Crafted Mazda: 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'
Online Views: 502,602
Social Actions: 452
SpotShare: 2.40%
Old Spice: Smell Em: Five-Year Plan Old Spice: Old Spice TV Spot, 'Smell Em: Five-Year Plan'
Online Views: 315,027
Social Actions: 509
SpotShare: 1.52%
Ram Trucks: Longest-Lasting Pickups Ram Trucks: 2016 Ram 1500 TV Spot, 'Longest-Lasting Pickups' Song by Gary Clark, Jr.
Online Views: 316,315
Social Actions: 65
SpotShare: 1.49%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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