Julia Roberts Shows How to Make an Entrance in Lancome's Latest Ad

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Los Angeles Clippers player Blake Griffin turns chessmaster in Kia's campaign for its Optima model; a couple takes a realistic approach to healthy living in a Kohl's ad; Nascar driver Dale Earnhardt, Jr. shows he has many sides in a spot for Nationwide Insurance; and the Lexus RC model doesn't just turn heads, it leads to people leaving window smudges while they gaze at the car in Lexus' latest.

Finally, Julia Roberts makes a memorable, glass-shattering entrance in a promotion for Lancome fragrance La Vie Est Belle.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Kia: Chess: Blake Griffin Kia: Chess: Blake Griffin
Network: TNT
Show: NBA Basketball
Primetime Airing: Apr. 17, 8:43 pm ET
Lancome Fragrances: La Vie Est Belle: The New Film: Julia Roberts Lancome Fragrances: La Vie Est Belle: The New Film: Julia Roberts
Network: BRAVO
Show: Shahs of Sunset
Primetime Airing: Apr. 17, 9:24 pm ET
Kohl's: Green Smoothie Kohl's: Green Smoothie
Network: Oprah Winfrey Network
Show: Undercover Boss
Primetime Airing: Apr. 17, 8:41 pm ET
Nationwide Insurance: New Chair: Dale Earnhardt, Jr. Nationwide Insurance: New Chair: Dale Earnhardt, Jr.
Network: FOX
Show: NASCAR Racing
Airing Date: Apr. 17, 11:14 am ET
Lexus: Window Smudge Lexus: Window Smudge
Network: Cooking Channel
Show: My Grandmother's Ravioli
Airing Date: Apr. 17, 6:10 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: The Conductor Nike: Nike TV Spot, 'The Conductor' Featuring Kobe Bryant, Paul Pierce
Online Views: 6,335,049
Social Actions: 712,667
SpotShare: 27.11%
Apple: Father Time Apple: Apple TV TV Spot, 'Father Time' Featuring Kobe Bryant, Michael B. Jordan
Online Views: 4,699,871
Social Actions: 82,581
SpotShare: 5.45%
LG Mobile: World of Play LG Mobile: LG G5 TV Spot, 'World of Play' Featuring Jason Statham, Song by Busy Signal
Online Views: 655,412
Social Actions: 78,168
SpotShare: 3.04%
Apple Music: Taylor vs. Treadmill Apple Music: Apple Music TV Spot, 'Taylor vs. Treadmill' Song by Drake & Future
Online Views: 2,497,805
Social Actions: 37,079
SpotShare: 2.67%
Sony Video Games: Uncharted 4: A Thief's End: Heads or Tails Sony Video Games: Uncharted 4: A Thief's End TV Spot, 'Heads or Tails'
Online Views: 2,023,161
Social Actions: 20,268
SpotShare: 1.84%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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