Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Taco Bell releases the latest in its Breakfast Defectors series, while rich people who already own "all the stuff" don't appreciate Sprint's wireless deals that free up money so you can spend it on, say, chicken fries from Burger King (which also had a new spot last night). Meanwhile, Shaq takes umbrage when Julius Erving compares a dunking to "reaching for vanilla extract on the top shelf."