Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target inspires table-setting envy with bright prints and funky designs. Elite athletes -- including Serena Williams and fencer Tim Morehouse -- are just like us in a new ad campaign from JPMorgan Chase: using online banking to pay bills during breaks. And in an E-Trade spot, Kevin Spacey is either very ahead or very behind on the toe-shoe trend.

Today's TV Ad Highlights

Powered by iSpot.tv

New Releases

Top new ads recently aired on national TV

DirecTV: Hannah Davis Riding Her Horse

Network: NBC

Show: Saturday Night Live

Primetime Airing: Apr. 4, 10:54 pm ET

Target: Mega Bites, TargetStyle

Network: CBS

Show: The Good Wife

Primetime Airing: Apr. 5, 9:38 pm ET

AT&T: Strong

Network: TBS

Show: 2015 NCAA Basketball Tournament

Primetime Airing: Apr. 4, 9:42 pm ET

E*TRADE: Opportunity is Everywhere: Shoes

Network: History Channel

Show: Ancient Aliens

Primetime Airing: Apr. 3, 9:52 pm ET

JPMorgan Chase: The Chase Masters: The Anthem

Network: ESPN2

Show: MLB Baseball

Primetime Airing: Apr. 5, 8:26 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Ad Council: Diversity & Inclusion: Love Has No Labels

Online Views: 7,263,172

Social Actions: 79,821

SpotShare: 7.94%

Microsoft Studios: Spartan Locke

Online Views: 4,984,908

Social Actions: 61,008

SpotShare: 5.82%

UnitedHealthcare: Our Song

Online Views: 840,015

Social Actions: 77,521

SpotShare: 5.01%

Rockstar Games: Grand Theft Auto Online Heists

Online Views: 5,373,108

Social Actions: 13,506

SpotShare: 3.17%

Microsoft Studios: Master Chief

Online Views: 2,022,711

Social Actions: 37,110

SpotShare: 3.10%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.