Kevin Spacey Brings Toe Shoes Back in E-Trade Spot: It's TV's Newest Ads
Plus, the Five Most Engaging Commercials Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target inspires table-setting envy with bright prints and funky designs. Elite athletes -- including Serena Williams and fencer Tim Morehouse -- are just like us in a new ad campaign from JPMorgan Chase: using online banking to pay bills during breaks. And in an E-Trade spot, Kevin Spacey is either very ahead or very behind on the toe-shoe trend.