Lady Gaga Dances to Her Own Tune in Bud Light Ad

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a man is sucked into the world of the Dark Knight in PlayStation's spot for "Batman: Arkham VR"; soldiers in trains, planes, tanks and on foot and horseback fight it out in an ad for Xbox game "Battlefield 1"; and a little girl "bakes a difference" in aid of endangered leopards in a spot from Nestle Toll House.

In his 13th year of endorsing Sprite, LeBron James doesn't tell people to drink the soda, he asks in a new commercial that is a somewhat mocking take on celebrity endorsements.

Jim Parsons teases Michael Phelps about his #PhelpsFace and slow computer in Intel's new campaign, which was inspired by the sight of the Olympian watching himself swim, looking at the image through a very old computer.

Finally, Lady Gaga continues to bring the buzz for Bud Light as the brewer makes it onto the Most Engaging chart with a spot featuring the musician dancing in the Dive Bar Tour dressing room to her new song "A-YO."

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
PlayStation: Batman: Arkham VR PlayStation: Batman: Arkham VR
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Oct. 17, 8:38 pm ET
Sprite: LeBron James Eats Tacos With His Friends & Drinks Sprite Too Sprite: LeBron James Eats Tacos With His Friends & Drinks Sprite Too
Network: Cartoon Network
Show: Bob's Burgers
Primetime Airing: Oct. 17, 10:57 pm ET
Xbox: Battlefield 1: War in Action Xbox: Battlefield 1: War in Action
Network: TBS
Show: Family Guy
Primetime Airing: Oct. 17, 10:52 pm ET
Intel: #PhelpsFace Intel: #PhelpsFace
Network: FOX
Show: Gotham
Primetime Airing: Oct. 17, 8:12 pm ET
Nestle Toll House: Bake a Difference Nestle Toll House: Bake a Difference
Network: Hallmark
Show: Last Man Standing
Primetime Airing: Oct. 17, 8:07 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Dior: The Absolute Femininity Dior: Dior J'adore TV Spot, 'The Absolute Femininity' Featuring Charlize Theron
Online Views: 5,000,719
Social Actions: 219,718
SpotShare: 25.72%
PlayStation: Star Wars: Battlefront Rogue One: X-wing VR Mission PlayStation: PlayStation VR TV Spot, 'Star Wars: Battlefront Rogue One: X-wing VR'
Online Views: 2,146,618
Social Actions: 3,721
SpotShare: 4.15%
KFC: Nashville Secret KFC: KFC Nashville Hot Chicken Tenders TV Spot, 'Nashville Secret'
Online Views: 1,717,260
Social Actions: 7,625
SpotShare: 3.68%
Emirates: Co-Pilot Emirates: Emirates A380 TV Spot, 'Co-Pilot' Featuring Jennifer Aniston
Online Views: 1,030,680
Social Actions: 13,158
SpotShare: 2.86%
Bud Light: Bud Light + Lady Gaga Dive Bar Tour Bud Light: Bud Light TV Spot, 'Bud Light + Lady Gaga Dive Bar Tour 'A-YO''
Online Views: 92,606
Social Actions: 32,865
SpotShare: 2.67%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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