Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Adidas salutes top athletes for being "takers," and professional skateboarder Sean Malto performs a risky trick only a Mountain Dew sugar rush could inspire.
In a bold effort to position itself directly opposite from Victoria's Secret, Lane Bryant Cacique's commercial features models saying things like, "Don't get it twisted" and "How boring would it be if we were all the same?"