About 25% of the photos are newly sourced, while the balance is
a curated selection from Getty's vast existing library, according
to Pam Grossman, Getty's director of visual trends. More new
content will be added on a monthly basis.
"This collection is a fantastic start, but we want to see even
more images of women leading business meetings," Ms. Grossman
To urge harried art directors and photo editors to use this set
of photos, the Lean In library will be displayed on Getty's home
page. Images within it will also surface more prominently than they
had previously in Getty searches for terms like
Lean In photos depict school and family scenarios as well as
women at work. For workplace settings, there was an emphasis on
choosing pictures where women exhibited powerful body language
rather than being hunched over or looking passive. Ms. Bennett
described weak body language as another theme in stock photography
portraying female executives.
For family settings, Lean In and Getty focused on showcasing
some women who don't have youthfully flawless faces.
"You'll see some women who are not in their twenties and
thirties," Ms. Bennett said.
The collaboration with Getty isn't Lean In's first editorial
partnership. Ms. Sandberg has guest edited the quarterly "Cosmo
Careers" section of Cosmopolitan magazine. And the organization
partnered with Time on a "Letters
from Dad" Father's Day project, where famous fathers like Aaron
Sorkin, Marco Rubio and Richie Sambora published open letters to