Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Wendy's continues to promote its Pretzel Bacon Cheeseburger (see Maureen Morrison's report about the return of its popular pretzel-bun menu items), while MeUndies, "the world's most comfortable underwear," shows a lot of very attractive people having a good time while not necessarily wearing a lot of clothes. And LG explains "how to take a picture like a pro" with its new LG G3 model, the "world's first smartphone with laser autofocus." (Spoiler: You click a button.)
Wendy's: Movie Under the Stars
Dick's Sporting Goods: Corner Kick
MeUndies: Blood Keys
