Lowe's Wants You to Confuse Your Guests (Watch the Newest Ads on TV)
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a Scion co-promotion intercuts sexy shots of the 2014 FR-S with action sequences from "The Maze Runner" (in theaters Sept. 19), while Dodge serves up another in its series of "Don't Touch My Dart" spots starring Craig Robinson and Jack Johnson (click here for an earlier spot from the campaign). And Lowe's shows you how to make your guests think they're at the wrong house.