Lowe's Love Story Rockets to Top Spot

Plus, Four of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Microsoft shows how the internet is empowering the people of Nanyuki, Kenya; Care.com encourages parents to spend the time saved by using its housekeeping service to play with their kids; ACE Hardware promotes its free assembly and delivery offer on grills; and Kyocera Document Solutions takes a literal approach to transparent organizational infrastructure.

Miller Lite serves up the latest in its "Spelled Different, Brewed Different" campaign that puts the focus on the taste and heritage of its beer.

Finally, Lowe's "House Love" spot, depicting a love story between two neighbors -- from childhood crush to having their own child -- has rocketed up the Most Engaging chart to hit number 1 within two days of its release.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft: TV White Space: Bringing Internet Virtually Anywhere Microsoft: TV White Space: Bringing Internet Virtually Anywhere
Network: CBS
Show: CBS This Morning
Airing Date: May. 25, 7:24 am ET
Miller Lite: Hats Off Miller Lite: Hats Off
Network: ESPN
Show: NBA Basketball
Primetime Airing: May. 25, 9:33 pm ET
Care.com: Saturdays Are for Fun Care.com: Saturdays Are for Fun
Network: Disney XD
Show: Pickle and Peanut
Airing Date: May. 25, 11:27 am ET
ACE Hardware: Clay P. ACE Hardware: Clay P.
Network: CNBC
Show: Shark Tank
Primetime Airing: May. 25, 8:12 pm ET
Kyocera: We See Your Company Differently: Enterprise Kyocera: We See Your Company Differently: Enterprise
Network: CBS
Show: CBS This Morning
Airing Date: May. 25, 7:27 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Lowe's: House Love Lowe's: Lowe's TV Spot, 'House Love'
Online Views: 715,533
Social Actions: 18,763
SpotShare: 2.06%
Beats Audio: B [READY] Beats Audio: Beats Studio Wireless TV Spot, 'B [READY]' Ft. Draymond Green, Song by E-40
Online Views: 50,234
Social Actions: 24,836
SpotShare: 1.83%
Samsung Mobile: Champagne Calls Samsung Mobile: Samsung Galaxy S7 Edge TV Spot, 'Champagne Calls' Featuring Lil Wayne
Online Views: 833,618
Social Actions: 5,815
SpotShare: 1.26%
Coca-Cola: Share a Coke and a Song: Dance Coca-Cola: Coca-Cola TV Spot, 'Share a Coke and a Song: Dance' Song by Prince Royce
Online Views: 184,883
Social Actions: 14,272
SpotShare: 1.21%
UnitedHealthcare: Pool Vault UnitedHealthcare: UnitedHealthcare TV Spot, 'Pool Vault'
Online Views: 487,584
Social Actions: 4,673
SpotShare: 0.83%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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