Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, former Verizon spokesman Paul Marcarelli tells a woman why she should switch to Sprint; one girl wonders how bananas grow toward the sun in a Yoplait spot; Target gives kids the chance to create stories and sets for its back-to-school campaign; and Kmart wants to prepare students for school with the help of layaway purchases.
Finally, MC Hammer shows a dad and his son why they don't need a hammer and nail in a Command Damage-Free Hanging Hook ad.