MC Hammer Is Back to Stop 'Hammer Time' in Command Spot

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, former Verizon spokesman Paul Marcarelli tells a woman why she should switch to Sprint; one girl wonders how bananas grow toward the sun in a Yoplait spot; Target gives kids the chance to create stories and sets for its back-to-school campaign; and Kmart wants to prepare students for school with the help of layaway purchases.

Finally, MC Hammer shows a dad and his son why they don't need a hammer and nail in a Command Damage-Free Hanging Hook ad.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Target: To Ambition & Beyond Target: To Ambition & Beyond
Network: CBS
Show: Scorpion
Primetime Airing: Jul. 25, 9:39 pm ET
Sprint: Powerslide Sprint: Powerslide
Network: NBC
Show: American Ninja Warrior
Primetime Airing: Jul. 25, 9:55 pm ET
Kmart: Minivan Kmart: Minivan
Network: ION
Show: Criminal Minds
Primetime Airing: Jul. 25, 9:34 pm ET
Yoplait: Bananas Have Feelings Yoplait: Bananas Have Feelings
Network: Food Network
Show: Chopped
Primetime Airing: Jul. 25, 10:09 pm ET
Command: Hammer Goes to College Command: Hammer Goes to College
Network: ABC
Show: The Bachelorette
Primetime Airing: Jul. 25, 8:34 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Hillary for America: Role Models Hillary for America: Hillary for America TV Spot, 'Role Models'
Online Views: 90,932
Social Actions: 36,829
SpotShare: 4.45%
GEICO: Life's a Beach: More More More GEICO: GEICO TV Spot, 'Life's a Beach: More More More'
Online Views: 1,051,742
Social Actions: 2,856
SpotShare: 3.75%
Hefty: Hefty/Wimpy Hefty: Hefty Ultra Strong TV Spot, 'Hefty/Wimpy' Feat. John Cena, Rob Schneider
Online Views: 36,603
Social Actions: 31,222
SpotShare: 3.64%
Target: Cat & Jack Unscripted Target: Target Cat & Jack TV Spot, 'Unscripted' Song by Skylar Stecker
Online Views: 429,647
Social Actions: 2,245
SpotShare: 1.65%
Mazda: Driving Matters: Crafted Mazda: 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'
Online Views: 396,641
Social Actions: 432
SpotShare: 1.35%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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