How Medieval Times Delivered Reality TV's Most Memorable Product Placement in July

Deep Integration Included 'Hell's Kitchen' Contestants in Crowns

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A contestant on 'Hell's Kitchen ' at Medieval Times

Medieval Times doesn't exactly have a headquarters on Madison & Vine: Aside from an appearance on "Millionaire Matchmaker" in June, the theme restaurant chain hasn't done much with branded entertainment this year.

But now Medieval Times has delivered the most memorable branded integration across broadcast TV's reality shows in July, according to Nielsen research.

Its appearance on Fox's "Hell's Kitchen " benefited from deep integration into the July 25 episode -- a team of contestants went to a Medieval Times restaurant as a prize -- including multiple mentions, extended screen time and shots of contestants eating its food and wearing crowns, Nielsen said.

Orville Redenbacher, whose appearance on NBC's "America's Got Talent" delivered broadcast reality's most-remembered brand integration of June, made the Top 10 list twice in July, again for appearances on "America's Got Talent."

July 1 - 31, 2011
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