Meet the New Atoosa: Ann Shoket

Hearst Turns to 'CosmoGirl' to Fill 'Seventeen' Editor Post

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NEW YORK ( -- Hearst Magazines has found its new Atoosa Rubenstein -- or at least Ms. Rubenstein's successor as editor in chief at Seventeen magazine -- in Ann Shoket, executive editor of Hearst's CosmoGirl. Ms. Shoket is assuming her new post right away.
Ann Shoket
Ann Shoket

A lot to live up to
Ms. Rubenstein revealed that she was parting ways with Seventeen and Hearst back in November, saying she planned to take her relationship with "her girls" to the next level -- principally through digital media -- and to consult for marketers trying to sell to teens.

Ms. Shoket, 34, will have a lot to live up to, along with the challenges of selling magazines to transitory teens. That last prospect was tough enough to force both Teen People and Elle Girl to shutter their print editions last year. Ms. Shoket has been executive editor at CosmoGirl since October 2003.

Seven years at 'CosmoGirl'
"After spending seven years at CosmoGirl, no one knows the teen market better than Ann," said Cathleen P. Black, president, Hearst Magazines, in an internal memo. "Her enthusiasm for this audience and her commitment to helping young girls as they move through their teenage years is a great asset that she brings to Seventeen."

Ad pages at Seventeen from January 2006 through November totaled 870.6, down 2.5% from the equivalent period a year prior, according to the Publishers Information Bureau.

Seventeen reported average paid and verified circulation of 2,013,157 for the first half of last year, down 1.2% from the first half of 2005 on a 1% increase in single-copy sales and a 1.6% decline in subscriptions, according to the Audit Bureau of Circulations.
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