The Most Memorable Holiday Ad Plays on Sentimentality

NFL's 'Vikings Family' Is the Most Identifiable Holiday Ad of November

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Advertising Age Player

The NFL's "Vikings Family," was the most memorable holiday commercial in November among adults 18-to-49, according to Nielsen.

The company's Nielsen Brand Effect ranks the top 10 ads among the demographic, asking a sample of viewers whether they remember ads, what brand the ad feautured, whether they liked the spot and whether it affected their intent to purchase the product.

Compared to the average ad, NFL's spot was 2.75 times more likely to be remembered and associated with the correct brand by the demo.

Nielsen tags commercials based on a variety of keywords, with holiday ads defined as those pertaining to Black Friday, Christmas, Cyber Monday, Thanksgiving or the holiday season.

Those commercials in the top 10, which include Subway's "Customer Appreciation,"'s "Expression Through Cards" and Toys 'R' Us' "Game Sale of the Year," connected with viewers either through sentimentality or by offering sales and discounts.

Here's a look at the top 10 holiday ads that struck a chord with adults 18-to-49 in November.

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