Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Campbell's serves up a one-minute broadcast cut of the two-minute web film "Copter Caper," starring Seattle Seahawks cornerback Richard Sherman, that Creativity made an Editor's Pick on Monday. And a commercial for the 2015 Mercedes-Benz ML 350 suggests that its safety features will keep you protected from danger on the road -- even, apparently, scenes straight out of "Mad Max."