Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a woman passing through her many roles as an athlete, a traveler and an employee ends her day by driving off in a high-tech Ford Fusion; a banking-savvy llama who uses the Bank of America app recounts the unfortunate story of the time he played baseball on an empty stomach; Olympic athletes Michael Phelps and Jessica Ennis-Hill make cameos in a patriotic spot for Omega; and cute little fuzzball characters sing about the great big network Cricket Wireless offers -- which, they explain, is great because it is big.
Finally, Missy Elliott schools a tentative Alec Baldwin in fashion, music and dance with the help of Amazon Echo's Alexa.