Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Bud Light rolls out the latest in its "Bud Light Party" campaign, with Amy Schumer schooling Seth Rogen on equal pay; Quicken Loans helps a Trekkie couple use its Rocket Mortgage to seek out a new frontier in a tie-in with upcoming movie "Star Trek Beyond"; and Dairy Queen lures in travelers, even while on a plane, with its $5 lunch deal.