Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Victoria's Secret heads to Paris for a night at the opera to promote its 2016 holiday collection with supermodel Adriana Lima; Apple does a rendition of the famous balcony scene from Shakespeare's "Romeo & Juliet"; Microsoft promotes positivity and unity through art-making, by featuring real-life members of the community; and Uber brings families and friends together to witness a romantic proposal.
Finally, Old Navy once again snags Amy Schumer in a funny commercial featuring its sleepwear promotion. The comic buys cozy holiday pajamas for her friends and family, and attempts to convince them that she spent a lot of dough.