NBA's Recovering Jabari Parker Makes Gatorade Debut

It's the Newest Ads on TV; Plus, the Five Most Engaging Spots

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, PlayStation previews its spring game titles, including "Batman: Arkham Knight," "MLB 15: The Show" and "The Order: 1886," an action shooter set in Victorian London. Verizon offers another "flipside testimonial," its series of ads showing life with and without the telecom; this time two guys are video-chatting with their girlfriends when one loses the connection at an unfortunate time. And Gatorade charts the highs and lows of Jabari Parker, who suffered a season-ending injury after being drafted to the NBA last year, in a plug for its recovery protein. Is it a bad sign for the NBA when more than one of its stars' sponsors has to make ads about their injuries?

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
PlayStation: Spring Sizzle PlayStation: Spring Sizzle
Network: AMC
Show: The Walking Dead
Primetime Airing: Mar. 15, 9:04 pm ET
Gatorade: Building Gatorade: Building
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Mar. 14, 8:16 pm ET
Adidas: Take Today Adidas: Take Today
Network: ABC
Show: NBA Basketball
Airing Date: Mar. 15, 10:29 am ET
Verizon: Flipside Stories: I Love You Verizon: Flipside Stories: I Love You
Network: ESPN
Show: College Basketball
Primetime Airing: Mar. 13, 10:42 pm ET
Oh Boy! Oberto: Tough Mudder: Arctic Plunge Oh Boy! Oberto: Tough Mudder: Arctic Plunge
Network: Comedy Central
Show: Tower Heist
Airing Date: Mar. 14, 7:16 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Android: Friends Furever Android: Friends Furever
Online Views: 1,081,366
Social Actions: 19,582
SpotShare: 1.92%
McDonald's: Petaluma, California McDonald's: Petaluma, California
Online Views: 47,706
Social Actions: 21,341
SpotShare: 1.53%
Adidas: Take It Adidas: Take It
Online Views: 388,700
Social Actions: 16,111
SpotShare: 1.32%
Reebok: Pump to Adapt Reebok: Pump to Adapt
Online Views: 1,332,348
Social Actions: 7,796
SpotShare: 1.22%
GEICO: Free-Range Chicken GEICO: Free-Range Chicken
Online Views: 17,797
Social Actions: 15,511
SpotShare: 1.15%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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