In a new 30-second spot featuring the likes of Ezekiel Elliott, Saquon Barkley, Odell Beckham Jr. and a marauding tyrannosaurus, NBC is billing its Sept. 16 "Sunday Night Football" broadcast as the "final blockbuster" of the summer.
Part of NBC's "All Eyes On" campaign, the new NFL teaser will air during Sunday night's Bears-Packers showdown. The summer blockbuster theme is informed by the timing of the following week's "Sunday Night Football" game, which will be NBC's final NFL broadcast before the autumnal equinox kicks off on Sept. 22.
The in-house spot features footage from NBC corporate cousin Universal's "Jurassic World: Fallen Kingdom," which has booked $1.3 billion in worldwide box office receipts since it premiered on June 22.
That the second "Sunday Night Football" production features the New York Giants and their NFC East rivals the Dallas Cowboys also fits with the final blockbuster motif. Because the Giants represent the nation's largest TV market and the Cowboys are the NFL's most-watched franchise, this late-summer clash is expected to scare up big ratings for NBC.
Last year's Sunday night Giants-Cowboys melee averaged 24.4 million viewers and a 13.4 household rating, making it NBC's most-watched, highest-rated regular-season NFL broadcast of 2017. Dallas' 19-3 pasting of the G-Men also drew 11.7 million adults 18-49 and was the youngest-skewing broadcast program on the night.
In its 12 national NFL windows, Dallas last season averaged 21.6 million viewers and an 11.9 household rating. Sixth-ranked New York, which posted an unsavory 3-13 record, delivered an average audience of 17.5 million viewers and a 9.6 rating.