Bhatia has long been a respected industry figure, leading efforts in innovation around streaming, data and measurement. He has been involved in efforts to settle TV’s measurement upheaval and is on the board of directors for the cross-industry measurement leader OpenAP. He was also a leader in launching the U.S. Joint Industry Committee.
Watch: Krishan Bhatia on measurement and revenue trends
Prior to his tenure at NBCU, Bhatia served as senior VP of Comcast Interactive Media for six years. When the company acquired NBC in 2011, Bhatia led the integration of both company’s advertising divisions. Until his departure, Bhatia was responsible for handling corporate relationships with Comcast Advertising and its ad tech platform FreeWheel.
Bhatia’s exit comes after Yaccarino, the former chairman of advertising and global partnerships, left NBCU in May to become CEO of X, then known as Twitter. At the time, Marshall was named to fill the role in an interim capacity, before assuming the role in full capacity in August.