Join top execs from NBCUniversal, Paramount, YouTube, AMC Networks and more at Ad Age Next: Streaming

This year has been a whirlwind in streaming TV as developments in measurement, sports, bundling and more shape the future of digital video. This summer, Nielsen data revealed that streaming viewership had surpassed cable viewing for the first time, while Netflix founder Reed Hastings declared the end of linear TV “over the next five, 10 years.” On Nov. 10, join top executives from streaming platforms, media agencies, ad tech companies and brands in person for Ad Age Next: Streaming. The conference, taking place in New York, will dig into the innovations and issues facing digital TV as well as what lies ahead for the ever-evolving industry. Ad Age Next: Streaming Get your tickets for the Nov. 10 event in New York and use the code AA50 for $50 off Register here Ad Age Next: Streaming speakers Linda Yaccarino, NBCUniversal’s chairman of global advertising and partnerships, will headline the conference. Recently honored as one of She Runs It’s 2022 Women of the Year, Yaccarino has been at the forefront of pressing TV advertising into the streaming era during her decade tenure at NBCU. A panel of data and research experts, including Warner Bros. Discovery’s Heather Coghill and NBCU’s Maggie Zhang, will break down the past year’s measurement shakeup and new initiatives to test emerging currencies. Amazon Ads’ head of NFL sales, Danielle Carney, and fellow digital sports executives will discuss a revolutionary season in streaming sports. Plus, discover how the digital video subscription model is bundling up in a conversation with YouTube’s Matt McDonald, Paramount’s Jeff Shultz and Verizon’s Erin McPherson. Hear from executives at niche streaming services such as Shudder, Crunchyroll and BritBox on their unique relationship with fanatical audiences. Other panels will examine the growing popularity of non-English language programming, innovations in shoppable advertising, brands as TV storytellers and first-party data in the CTV space. Click here for a continually updated list of confirmed speakers, which includes: Nada Arnot, senior VP of marketing, BritBox North AmericaDanielle Carney, head of NFL sales, Amazon AdsDomenic DiMeglio, executive VP and chief marketing officer, Paramount StreamingSamuel Harowitz, VP of content acquisition and partnerships, TubiJared Lefkowitz, ad revenue solutions, RokuErin McPherson, head of consumer content and partnerships, VerizonMatt McDonald, global head of connected TV and streaming, YouTube at GoogleMiquel Penella, president of streaming services, AMC NetworksCara Pratt, senior VP, Kroger Precision MarketingBharad Ramesh, executive director of research and investment analytics, GroupM USGita Rebbapragada, chief marketing officer, CrunchyrollRyan Reed, head of product, FinecastRomina Rosado, executive VP and general manager of Hispanic streaming, NBCUniversal Telemundo EnterprisesRanjan Roy, VP of strategy, Adore MeJeff Shultz, chief strategy officer and chief business development officer of streaming, Paramount GlobalMatt Spiegel, executive VP of media and entertainment vertical, TransUnionHeather E. Stewart, general director of global media and marketing services, General MotorsTom Wolfe, senior VP of business development, ViantLinda Yaccarino, chairman of global advertising and partnerships, NBCUniversalMaggie Zhang, senior VP of measurement strategy and operations, advertising and partnerships, NBCUniversal

Join top execs from NBCUniversal, Paramount, YouTube, AMC Networks and more at Ad Age Next: Streaming

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