Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Nissan goes "rogue" partnering with the new Star Wars film which shares a name with its latest model; 23andMe chronicles those who have gained closure in finding their biological families this holiday season; JCPenney brings holiday sparkle, featuring its jewelry sale; and Justin Boots kicks back and appreciates the simple things this holiday season.
Finally, DirecTV offers solace to those bored at family holiday parties. With its new streaming service, you can sneak off to the kids' room and watch your DVR in peace.