Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Ford imagines various things that might be easier for you to stick in an Escape thanks to its foot-activated liftgate (e.g., "a 24-speed bike with seven gears you will never use"), Verizon suggests it's the best mobile network for small business in a new spot that's part of its continuing "Best Results" campaign, and Nintendo tells parents they should let their kids play outside -- with their Nintendos -- because, you know, it's summer (almost).