Nun in Tide Ad Confesses to 'Dirty Little Habit' (Watch the Newest Ads on TV)

Spoiler: It's Not What You Think It Is

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Shaquille O'Neal throws a house party with the pocket-sized Monster Superstar bluetooth speaker, while Giuliana and Bill Rancic get excited about shopping at Ashley Furniture Homestore. And a nun confesses to a "dirty little habit" -- which is obviously not what you're initially led to think it is -- for Tide.

Meanwhile, Samsung has three of the five most engaging spots at the moment (echoing its performance on the Viral Video Chart for online views), and Apple's new "Stickers" spot -- a Creativity Editor's Pick yesterday -- surges into third place.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Tide: Dirty Little Habit Tide: Dirty Little Habit
Network: ABC
Show: Extreme Weight Loss
Primetime Airing: Jul. 22, 8:11 pm EST
Monster: Size Does Matter Monster: Size Does Matter
Network: Cartoon Network
Show: King of the Hill
Primetime Airing: Jul. 22, 8:29 pm EST
Wendy's: The Wilsons Wendy's: The Wilsons
Network: Disney XD
Show: Phineas and Ferb
Primetime Airing: Jul. 22, 9:14 pm EST
Ashley Furniture Homestore: Sale Ft. Giuliana and Bill Rancic Ashley Furniture Homestore: Sale Ft. Giuliana and Bill Rancic
Network: Hallmark
Show: The Middle
Primetime Airing: Jul. 22, 10:22 pm EST
Banana Boat: Men Banana Boat: Men
Network: NBC
Show: America's Got Talent
Primetime Airing: Jul. 22, 10:50 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Jordan: RE2PECT Jordan: RE2PECT
Online Views: 3,882,731
Social Actions: 104,055
SpotShare: 11.13%
Samsung: Put Your Spin On It Samsung: Put Your Spin On It
Online Views: 6,944,196
Social Actions: 5,539
SpotShare: 5.74%
Apple: Stickers Apple: Stickers
Online Views: 287,415
Social Actions: 22,171
SpotShare: 1.96%
Samsung Mobile: Wall Huggers Samsung Mobile: Wall Huggers
Online Views: 1,918,084
Social Actions: 2,564
SpotShare: 1.67%
Samsung Mobile: Screen Envy Samsung Mobile: Screen Envy
Online Views: 1,096,718
Social Actions: 10,467
SpotShare: 1.66%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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