NBCU's mobile sales team
NBCUniversal is expanding its partnership with Salesforce with the goal of becoming a mobile sales team and providing tools and systems to support a work-from-home environment. The deal will help NBCU democratize its resources from insights to product knowledge, as well as provide new options to help teams collaborate.
“We all share the responsibility for transforming our industries and our society—and that starts inside our own companies. With Salesforce, we’re building a unified information source to re-imagine collaboration across our entire platform so that NBCUniversal can continue delivering the highest level of transparency, insights, and results for our customers,” Linda Yaccarino, chairman, global advertising and partnerships, NBCU, said in a statement.
NBCU will utilize Salesforce's organizational tools like Quip, Inbox and Chatter, and activate Datorama to manage data. It will also tap Salesforce’s artificial intelligence tool, Einstein, to give employees access to more marketplace insights.