Orville Redenbacher's Product Placement Pops, but Not Every Top Integration Is Paid For
Orville Redenbacher continued to leave a lasting impression on consumers last month, when "America's Got Talent" contestants eating popcorn in the Orville Redenbacher lounge proved the most-recalled branded integration across broadcast reality TV, according to Nielsen's latest monthly research.
Orville Redenbacher previously scored broadcast reality's second- and fifth-most-recalled branded integrations in July, for essentially the same moment on two earlier episodes of NBC's "America's Got Talent."
Sometimes the most memorable product placements aren't paid integrations at all, however, as another brand on "America's Got Talent" demonstrated last month. Three of YouTube's appearances on "America's Got Talent" made a bigger impression on viewers in August than otherwise-memorable paid placements by AT&T, Southwest and BLT Restaurants, according to Nielsen. The show worked in YouTube to connect with audiences and view video submissions, but YouTube did not pay to be there, an NBC spokeswoman said.