Paper and Packaging Spot Shows You How to Bond With Your Dad
The Answer: Donuts and Baseball. Plus, Watch the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a zany science teacher sings the praises of Tide Pods, and a teen basketball player goes from zero to hero thanks to his Acuvue contact lenses.
In a sweet spot for Paper and Packaging, a young woman faces a quandary: how can she bond with her dad? Answer: spend the day eating donuts and going to ball games.