Parking Rage Pair Become Pals Thanks to Payday in New Ad

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Square Enix advertises its "Deus Ex: Mankind Divided" game to the soundtrack of "Last Hope" by X Ambassadors and mobile classifieds app LetGo returns with another spot howing how hard it is for people to say goodbye to their belongings -- here, a beer refrigerator -- and how easy it is for others to buy the goods.

The latest Nike "Unlimited" campaign ad features sprinter Allyson Felix, who made headlines for her silver medal performance in the 400 meters when Shaunae Miller of the Bahamas dived ahead of her to take out the gold.

Bud Light continues its "Bud Light Party" campaign tackling hot-button issues, with Amy Schemer proclaiming "Gender identity -- it's really a spectrum and we don't need these labels."

Finally, Payday shows how a "salty" situation involving a fight over a parking spot can turn sweet, like its candy bar, in a new ad.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Nike: Unlimited Allyson Felix Nike: Unlimited Allyson Felix
Network: NBC
Show: Rio Olympics
Airing Date: Aug. 15, 3:09 pm ET
Bud Light: The Bud Light Party: Labels Bud Light: The Bud Light Party: Labels
Network: ABC
Show: Bachelor in Paradise
Primetime Airing: Aug. 15, 9:03 pm ET
Square Enix: Deus Ex: Mankind Divided: Last Hope Square Enix: Deus Ex: Mankind Divided: Last Hope
Network: MTV2
Show: The Wayans Bros.
Primetime Airing: Aug. 15, 10:24 pm ET
LetGo: Man Cave LetGo: Man Cave
Network: OXYGEN
Show: The Wedding Date
Primetime Airing: Aug. 15, 9:13 pm ET
Payday: Salty Covered Sweetness: Parking Spot Payday: Salty Covered Sweetness: Parking Spot
Network: Hallmark
Show: The Middle
Primetime Airing: Aug. 15, 9:54 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Unlimited Youth Nike: Nike TV Spot, 'Unlimited Youth' Featuring Madonna Buder
Online Views: 1,049,875
Social Actions: 116,829
SpotShare: 7.38%
Nike: Unlimited You Nike: Nike TV Spot, 'Unlimited You' Featuring Serena Williams, Kevin Durant
Online Views: 2,429,346
Social Actions: 19,907
SpotShare: 4.34%
Nike: Unlimited Courage Nike: Nike TV Spot, 'Unlimited Courage' Featuring Chris Mosier
Online Views: 1,255,592
Social Actions: 41,457
SpotShare: 3.83%
Samsung Mobile: Busy, Busy, Busy Samsung Mobile: Samsung Galaxy Note7 TV Spot, 'Busy, Busy, Busy' Featuring Christoph Waltz
Online Views: 1,757,575
Social Actions: 7,827
SpotShare: 2.86%
Apple iPhone: The Human Family: Shot on iPhone Apple iPhone: Apple iPhone TV Spot, 'The Human Family: Shot on iPhone'
Online Views: 1,247,887
Social Actions: 15,958
SpotShare: 2.54%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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