Media

Pepsi Deploys Interactive Ad for Video Music Awards

Dish satellite-TV network subscribers have been able to vote for Pepsi's Best New Artist award at the VMAs by using their remote control, as well as to watch ads that Pepsi is running in advance of the event. (Ensequence)
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b
By:
bsteinberg@adage.com
September 04, 2008 05:34 PM

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