Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Nike's Jordan Brand brings its already highly viral "RE2SPECT" Derek Jeter tribute video -- Monday's Creativity Editor's Pick -- to TV (it also vaults to the top of the Most Engaging part of our chart), while Pepsi brings a small-town Wisconsin baseball team to the big leagues (or at least a big-league stadium) as part of its summer "Real Big" promotion. And Chevrolet continues to point out that it's taken the lead in bringing built-in 4G LTE Wi-Fi to its vehicles with a split-screen spot (also a recent Creativity Editor's pick) that marries the offline and online worlds.
Pepsi: Real Big Ballgame
T-Mobile: Joy Ride
Chevrolet: A New Journey
General Electric: What Would Happen?
