Peyton Manning Has Officially Lost His Cool Factor in DirecTV Spot With Lionel Richie

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, all hell breaks loose at the library as two patrons face off on "Game of War: Fire Age" by Machine Zone; the list of side effects associated with Dodge vehicles is alarmingly long; it takes a village to put together a pack of Stride spearmint gum; and art imitates life in a spot for Samsung's SUHD TV, which makes viewers wonder where the TV ends and life begins.

Finally, Peyton Manning fully embraces his retirement, leisurely picking up groceries and talking up DirecTV to the tune of Lionel Richie singing, "Peyton on a Sunday Morning."

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
DirecTV: Peyton on Sunday Mornings: Groceries DirecTV: Peyton on Sunday Mornings: Groceries
Network: CBS
Show: Big Brother
Primetime Airing: Jul. 28, 9:46 pm ET
Machine Zone: Game of War: Fire Age - Library War Machine Zone: Game of War: Fire Age - Library War
Network: NBA TV
Show: Clutch City
Primetime Airing: Jul. 28, 10:07 pm ET
Dodge: WARNING!! Dodge: WARNING!!
Network: Comedy Central
Show: Jeff Ross Presents Roast Battle
Primetime Airing: Jul. 28, 10:14 pm ET
Stride Gum: Teenage Hero Club Stride Gum: Teenage Hero Club
Network: FXX
Show: The Simpsons
Primetime Airing: Jul. 28, 9:49 pm ET
Samsung Smart TV: Vibrant Samsung Smart TV: Vibrant
Network: TNT
Show: 2016 PGA Championship
Airing Date: Jul. 28, 11:21 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Hillary for America: Role Models Hillary for America: Hillary for America TV Spot, 'Role Models'
Online Views: 106,734
Social Actions: 31,333
SpotShare: 4.08%
GEICO: Life's a Beach: More More More GEICO: GEICO TV Spot, 'Life's a Beach: More More More'
Online Views: 1,054,936
Social Actions: 3,560
SpotShare: 3.77%
Samsung Mobile: Go With Galaxy Samsung Mobile: Samsung TV Spot, 'Go With Galaxy' Song by Luke Christopher
Online Views: 7,009
Social Actions: 24,311
SpotShare: 2.93%
Hefty: Hefty/Wimpy Hefty: Hefty Ultra Strong TV Spot, 'Hefty/Wimpy' Feat. John Cena, Rob Schneider
Online Views: 15,866
Social Actions: 13,538
SpotShare: 1.67%
Target: Cat & Jack Unscripted Target: Target Cat & Jack TV Spot, 'Unscripted' Song by Skylar Stecker
Online Views: 285,481
Social Actions: 2,528
SpotShare: 1.21%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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