Poll of the Week: What Was The Daily's Most Fatal Flaw?

As Post-Mortems Fly, You Tell Us Which Lesson Should Be Learned

By Published on .

Post-mortems abound
Post-mortems abound

News Corp. is shutting down The Daily, its ambitious but costly effort to create an iPad newspaper from scratch, less than two years after its flashy introduction.

The Daily had accumulated more than 100,000 subscribers paying at least $39.99 a year (they will now receive automatic refunds for any unfulfilled portion of their subscriptions), but News Corp. Chairman-CEO Rupert Murdoch said it "could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term."

Mr. Murdoch also said News Corp. will apply the "very best of what we have learned at The Daily and apply it to all our properties."

But what was the chief lesson of The Daily's failure?

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