New TV Campaign Launches Next Week

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LOS ANGELES (AdAge.com) -- Making a rare advertising appearance,
Photo: AP
Madonna, shown here in a 2001 concert performance, will appear in TV spots for Oxygen.
pop star Madonna will be featured in a new campaign for the women's channel Oxygen starting next week.

Dale Pon Advertising
The new campaign, called "Oh! Oxygen!" was created by Dale Pon Advertising, New York. Included in this effort is a new Oxygen logo.

Other celebrities promoting the network will include Carrie Fisher, Candice Bergen, Alan Cumming, Ana Gasteyer, Jamie-Lynn Sigler and Isaac Mizrahi. The spots will focus on original programming such as Oprah After the Show and The Isaac Mizrahi Show.

Cable and broadcast
The ad campaign will run for four weeks on Oxygen and on national cable networks, local cable systems and on more than 60 major broadcast TV stations.

The 4-year-old Oxygen Media has 44 million cable subscribers.

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