Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Foot Locker calls upon basketball star Andrew Wiggins to deal with an angry mom; Target gives women a fashion "assist"; and Nationwide Insurance shows a couple doing anything to avoid calling their insurer.
Harley-Davidson revs up its "Live Your Legend" global marketing campaign, sending out the first ad aimed at increasing demand and brand awareness following several quarters of slipping sales numbers.
Finally, Chrysler rolls out the latest installment of its election-themed campaign featuring Martin Sheen, reprising the role of President Bartlet from "The West Wing," and Bill Pullman, returning as President Whitmore from "Independence Day." While behind the wheels of a Chrysler 200 and 300, the two swap approaches to filling out their brackets during March Madness.
Foot Locker: Little Pro: Andrew Wiggins
Harley-Davidson: One Day
Chrysler: Picks: Martin Sheen, Bill Pullman
Nationwide Insurance: One Up
Target: Assist, TargetStyle
