Two Presidents Talk March Madness in Chrysler's Latest Work

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Foot Locker calls upon basketball star Andrew Wiggins to deal with an angry mom; Target gives women a fashion "assist"; and Nationwide Insurance shows a couple doing anything to avoid calling their insurer.

Harley-Davidson revs up its "Live Your Legend" global marketing campaign, sending out the first ad aimed at increasing demand and brand awareness following several quarters of slipping sales numbers.

Finally, Chrysler rolls out the latest installment of its election-themed campaign featuring Martin Sheen, reprising the role of President Bartlet from "The West Wing," and Bill Pullman, returning as President Whitmore from "Independence Day." While behind the wheels of a Chrysler 200 and 300, the two swap approaches to filling out their brackets during March Madness.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Foot Locker: Little Pro: Andrew Wiggins Foot Locker: Little Pro: Andrew Wiggins
Network: Cartoon Network
Show: The Amazing World of Gumball
Airing Date: Mar. 17, 4:28 pm ET
Harley-Davidson: One Day Harley-Davidson: One Day
Network: History Channel
Show: Vikings
Primetime Airing: Mar. 17, 10:43 pm ET
Chrysler: Picks: Martin Sheen, Bill Pullman Chrysler: Picks: Martin Sheen, Bill Pullman
Network: CBS
Show: 2016 NCAA Basketball Tournament
Airing Date: Mar. 17, 8:18 pm ET
Nationwide Insurance: One Up Nationwide Insurance: One Up
Network: Hallmark
Show: The Middle
Primetime Airing: Mar. 17, 10:13 pm ET
Target: Assist, TargetStyle Target: Assist, TargetStyle
Network: TNT
Show: 2016 NCAA Basketball Tournament
Primetime Airing: Mar. 17, 10:48 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Timer: Cookie Monster Apple iPhone: Timer: Cookie Monster
Online Views: 2,147,943
Social Actions: 82,067
SpotShare: 3.36%
Samsung Mobile: Champagne Calls Samsung Mobile: Champagne Calls
Online Views: 3,932,967
Social Actions: 59,117
SpotShare: 3.03%
M&M's: Candyman M&M's: Candyman
Online Views: 2,358,021
Social Actions: 4,775
SpotShare: 0.78%
Samsung Mobile: Canoe Samsung Mobile: Canoe
Online Views: 299,634
Social Actions: 20,179
SpotShare: 0.77%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 535,321
Social Actions: 14,923
SpotShare: 0.66%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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