Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, DHL delivers autographed jerseys from FC Bayern München to all corners of the world; Victoria's Secret announces a free carry-on bag with purchase; WeatherTech highlights the safety features on its new pickup truck; and PetSmart is having a weekend sale on dog toys and training pads.

Finally in a Nike spot, Rory McIlroy is grateful for his parents' sacrifices during his childhood so he could achieve his dreams of becoming a champion golfer.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Nike: Unlimited Rory McIlroy

Network: Golf

Show: Live From the PGA Championship

Airing Date: Jul. 27, 6:57 am ET

Victoria's Secret: The Summer Carryall

Network: CBS

Show: Big Brother

Primetime Airing: Jul. 27, 8:28 pm ET

DHL: FC Bayern Global Family

Network: ESPN2

Show: International Champions Cup Soccer

Primetime Airing: Jul. 27, 10:25 pm ET

WeatherTech: Goose Hunt

Network: NBC

Show: NBC Nightly News With Lester Holt

Airing Date: Jul. 27, 6:23 pm ET

PetSmart: Weekend Sale: Summer Savings

Network: AMC

Show: Pirates of the Caribbean: At World's End

Primetime Airing: Jul. 27, 9:25 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Hillary for America: Hillary for America TV Spot, 'Role Models'

Online Views: 117,538

Social Actions: 36,837

SpotShare: 4.59%

GEICO: GEICO TV Spot, 'Life's a Beach: More More More'

Online Views: 1,054,492

Social Actions: 3,517

SpotShare: 3.65%

Hefty: Hefty Ultra Strong TV Spot, 'Hefty/Wimpy' Feat. John Cena, Rob Schneider

Online Views: 18,836

Social Actions: 15,676

SpotShare: 1.86%

Subway: Subway Chicken Caesar Melt TV Spot, 'Better Sandwich'

Online Views: 5,809

Social Actions: 10,262

SpotShare: 1.20%

Target: Target Cat & Jack TV Spot, 'Unscripted' Song by Skylar Stecker

Online Views: 256,461

Social Actions: 2,531

SpotShare: 1.08%

Want to watch Super Bowl commercials past and present? Visit iSpot.tv.

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.