Ad Spending Grows for Fifth-Consecutive Quarter, but Rate of Gain Is Shrinking
Spending among the 100 biggest advertisers, a group that accounts for nearly half of all ad spending, grew 4.8%, Kantar said.
Automotive, the largest category of ad spending, grew 23%, according to Kantar. Insurance, the 10th largest, grew the most, by 29%. The only declines came in No. 2 telecom, which slipped 2.1% from the first quarter of last year, and financial services, which declined 2.6%.
Among various media channels, ad spending grew 14.6% in online display, 6.2% in consumer magazines and 22 .3% in Spanish-language magazines but declined 7.5% in national newspapers and 1.1% in local papers, Kantar said. TV grew 5.3% on the whole as cable saw a 31.9% leap but network TV dropped 10.4%.