Combined national and local radio ad sales rose 1% vs. January 2001. Local radio revenue was up 1%, and national sales climbed 2%, according to the Radio Advertising Bureau.
In 2001 the radio
But the industry has remained optimistic about a rebound in 2002.
Industry leader Clear Channel Communications predicted a strong performance for its radio division in the first quarter, forecasting a 1% to 3% rise in radio cash flow in the first quarter on a pro forma basis.
RAB President-CEO Gary Fries forecasted positive radio growth for the remainder of the year, despite a slight downturn in February that reflected radio's loss of traditional TV sweeps-advertising because of the Olympics.